Traffic Strategy Spreadsheets No.4 TikTok

Description

TikTok is fast becoming a marketing platform of choice for many marketers looking to drive traffic, boost brand awareness and increase sales. TikTok is the third most popularly used social media platform with over one billion users globally. It is characterized by myriad tools that make it easy for marketers to drive traffic from the platform to their websites. For instance TikTok allows you to include a direct link to your ad content in addition to the app’s promote tool that helps marketers promote their content to more people. Unlike other social media marketing platforms, TikTok only allows marketers one link. This therefore implies that it is crucial for marketers to establish creative and strategic approaches to optimize and leverage the link to send more traffic to their sites. TikTok has a diversified user base and is further characterized by diversification of content on the platform. Here are factors to consider when leveraging TikTok to drive traffic to your site.