Description
A fast and proven method for driving leads and traffic is through free gifts and offers incentivising potential customers to login to your site. Giving out free samples and offers is an effective strategy for ensuring that your products reach your target market and potential customers. The psychology behind free sample marketing or login special offers is that people tend to be more inclined to try out a product or service if they are not paying for it. To this effect, customers are more likely to feel obliged to purchase a product or service after receiving a giveaway. According to studies, consumers assign more value to free gifts and offers than to discounts and are therefore more likely to engage with a brand or campaign that offers free gifts as opposed to discounts. While presenting free offers is a good method of driving traffic and leads to your site, there are many other factors that should be considered before putting up your offers.
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